Looking Back and Looking Forward

January is naturally the month for making resolutions and goal setting.  We are busy putting together our 2011 goals and have a lot of great Pilloroo ideas in the works with some new fun ideas on the way.  We keep striving to make Pilloroo better and bigger while being amazed by the successes we have been able to acheive and blessed by the smiles we have seen on our Pillrooo Fan’s faces.

I can’t help but look back.  We are often asked, how did you get started?  It’s with a chuckle, that I explain, “At my mother’s kitchen table; BillieJo on one end and I on the other with our sewing machines buzzing.”  Our first meeting, she brought the pillow I had made for Jacob years prior and with much luck and a few false starts, I figured out how to make it again.  We sewed nearly 75 Pilloroos in the next weeks and signed up for a craft fair in Springville.  With butterflies and high hopes, that’s how we started.

Pilloroo Fun

Watch our biggest Pilloroo fans play with their pillows.  So fun!

Know Your Target Market

One of our first lessons on this journey was to learn our target market.  We have had the pleasure of meeting many of our customers.  If you asked me our target market I would say kids first – they love the hiding spot and the comfy pillow – and I would follow it with Moms, Grandmas and Aunts.  The longer I do this though, I am finding out target market doesn’t end there.

On Sunday I sent our new sales catalog to Kinkos.  I got a call an hour later from the sales person.  He told me how cool he thought these Pilloroos were and asked if he could buy one.  I was delighted!  When I brought it to the store, he totally lit up!  He thanked me and proceeded to show all the college age guys he was working with.  “That’s Pretty Cool” was the general response.

Everyone loves Pilloroos – They’re fun, and they keep your secrets!

That’s pretty cool.

A Forever Home…

A forever home.  That’s what every pet deserves, and Pilloroo wants to help.  We have joined the Central California SPCA in their efforts to raise awareness about Pets and Gift Giving.  Too many pets given as gifts end up in shelters.  If you want to give a pet as a gift, a Pilloroo Pet is the perfect solution – it comes with its own forever home -a comfy Pilloroo that’s ready for every adventure.

If you would like to help the SPCA while you’re gift giving, you can order form Pilloroo.com or stop by their Riverpark Location and purchase a Pilloroo.  For every Pilloroo sold, a donation will be made to the SPCA to help them continue to help our valley’s pets.

Help us spread the word – Pilloroos and their Pets make the perfect gift for Easter, birthdays and especially as great surprises.