Looking Back and Looking Forward

January is naturally the month for making resolutions and goal setting.  We are busy putting together our 2011 goals and have a lot of great Pilloroo ideas in the works with some new fun ideas on the way.  We keep striving to make Pilloroo better and bigger while being amazed by the successes we have been able to acheive and blessed by the smiles we have seen on our Pillrooo Fan’s faces.

I can’t help but look back.  We are often asked, how did you get started?  It’s with a chuckle, that I explain, “At my mother’s kitchen table; BillieJo on one end and I on the other with our sewing machines buzzing.”  Our first meeting, she brought the pillow I had made for Jacob years prior and with much luck and a few false starts, I figured out how to make it again.  We sewed nearly 75 Pilloroos in the next weeks and signed up for a craft fair in Springville.  With butterflies and high hopes, that’s how we started.

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Pilloroo Fun

Watch our biggest Pilloroo fans play with their pillows.  So fun!

Know Your Target Market

One of our first lessons on this journey was to learn our target market.  We have had the pleasure of meeting many of our customers.  If you asked me our target market I would say kids first – they love the hiding spot and the comfy pillow – and I would follow it with Moms, Grandmas and Aunts.  The longer I do this though, I am finding out target market doesn’t end there.

On Sunday I sent our new sales catalog to Kinkos.  I got a call an hour later from the sales person.  He told me how cool he thought these Pilloroos were and asked if he could buy one.  I was delighted!  When I brought it to the store, he totally lit up!  He thanked me and proceeded to show all the college age guys he was working with.  “That’s Pretty Cool” was the general response.

Everyone loves Pilloroos – They’re fun, and they keep your secrets!

That’s pretty cool.

A Great Charity

La Visionaria Guild is  a Central Valley based charity raising money for child abuse prevention and treatment.  Moneys raised go to our very own Children’s Hospital of Central California.  This local organization is known for its restaurant take overs where they sell tickets for their benefit nights.  This month, on April 28th at 5:30, they are taking over Limon restaurant in Fresno.  Limon serves the best Peruvian cuisine in the Central Valley, so they are sure to be sold out.  To get tickets, you can go to the La Visionaria website www.lavisionariaguild.org.

Pilloroo loves what La Visionaria is doing.  We’ve donated a Bulldog Pilloroo to be raffled off.  Join the La Visionaria group for a night of wonderful Peruvian food from Limon in Fresno, and you might go home with a comfy Pilloroo.  Now that make for some sweet dreams!

A Forever Home…

A forever home.  That’s what every pet deserves, and Pilloroo wants to help.  We have joined the Central California SPCA in their efforts to raise awareness about Pets and Gift Giving.  Too many pets given as gifts end up in shelters.  If you want to give a pet as a gift, a Pilloroo Pet is the perfect solution – it comes with its own forever home -a comfy Pilloroo that’s ready for every adventure.

If you would like to help the SPCA while you’re gift giving, you can order form Pilloroo.com or stop by their Riverpark Location and purchase a Pilloroo.  For every Pilloroo sold, a donation will be made to the SPCA to help them continue to help our valley’s pets.

Help us spread the word – Pilloroos and their Pets make the perfect gift for Easter, birthdays and especially as great surprises.

Pilloroo is Jenny Toste’s A-list Pick

It’s official Pilloroo is an A-list gift.  Jenny Toste highlighted it on the morning news on Monday.  “It’s a great gift”  and a perfect place to hide jewelry.  Jenny Toste’s A-list is wonderful distinction for Pilloroo.  Jenny Toste is very selective and names only the very best products and gifts on her list.  We are proud to be a part of her A-list!

Watch Pilloroo on the CBS morning show by clicking here: (Click here to watch the video!)

It’s the Cutest Thing I Have Ever Seen!

We are working on some exciting new products for 2010.  I am on the phone daily putting the little details together so we can launch some new cuddly Pilloroos this year.  I absolutely love showing the Pilloroo to people for the first time.  Today I was talking to Trudi who opened up our web page and exclaimed, the Pilloroo is “the cutest thing I have ever seen.”  This is not the first time I have heard this – but it really never gets old!