The Perfect Packaging for our Pilloroo


Choosing the right packaging for our Pilloroo was something that took a lot of time and effort.  As a shopper, I always took for granted packaging.  Skimming store aisles, I would pick up products that caught my attention.  Designing the packaging for Pilloroo, we realized how much goes into thinking through every detail of a product’s packaging.  We started looking at great brands differently.  Going back to our favorite stores like Target, Carmel Kids, Macy’s, this time as students, we observed everything from how the products sit on the shelves to how the packaging communicates the brand.

Pictured above are mock ups that I actually made in my office.  Cutting, pasting, redesigning, hours were spent trying new and different ways to present the Pilloroo in a way that was fun while showing customers the hidden pouch.

We’ve received many compliments on our packaging.  Many kudos coming from long time exprerts in the industry.  It’s a great feeling when hard work pays off!


Pilloroo has gone to College!


Many graduates will be walking the aisle this year ready to receive their much deserved diplomas and degrees.  Our Berkeley and Fresno State Pilloroos are perfect for the graduate who deserves a little something special.   The zippered pocket is perfect for a small gift or gift card – or better yet a note letting him or her know just how proud you are.   Kids, teens, and adults alike love the comfortable Pilloroo.  Opening the zipper to see what’s inside – Priceless!


Send a Pilloroo and we will Gift Wrap it for you, and we’ll pay for the Shipping!

7 Days Until our First Trade Show

After months of planning, our debut is finally here.  The ABC Kids Expo in LasVegas is the biggest juvenile product trade show in the U.S.  We have been working at top speed these last few weeks, getting everything from business cards to shelves for the pillows.  It has been quite a scramble, but I think everything has come together.

Planning this product down to every last label and stitch has been a series of a thousand choices.  As we start presenting the finished product to customers and stores we will see if we made the right ones.  I surely hope we did.

So on Friday, we will load BillieJo’s Suburban with the booth, the shelves, our Pilloroo line up and everything else we need for the show.  I hope it all fits.  If it doesn’t, I might have to ride on top.  Hey, maybe we would make national news!