The Perfect Packaging for our Pilloroo

Choosing the right packaging for our Pilloroo was something that took a lot of time and effort.  As a shopper, I always took for granted packaging.  Skimming store aisles, I would pick up products that caught my attention.  Designing the packaging for Pilloroo, we realized how much goes into thinking through every detail of a [...]

Getting Started

Every entrepreneur has to start somewhere.  Usually it starts with an idea or a dream and then finally the courage to get started.  For Billie Jo and I, it was over lunch.  ”Why don’t we sell pillows like the one you made for Jacob?”  We couldn’t have guessed where that one little question would take [...]

Pilloroo the Extreme Pillow

“The Pilloroo…is a smart idea and a great gift for children.”
When Extreme Makeover Home Edition came to Fresno and built a home for a local family in need, Pilloroo sent a pillow to one of the top designers on the show, Didi Snyder.  Her review, “Pilloroo is a smart idea and a great gift for [...]

Pilloroo is on the Road!

View Larger Map
17 cities in just 3 days.  Billie Jo has loaded up the car with Pilloroos and hit the road.  She has her route set out and is scheduled to visit boutiques and toy stores, looking for the perfect places for our Pilloroo.  
Her first stop will be Paso Robles, California.  She will then [...]

Mommy Millionaire Magazine

Early on in our journey, a fellow mom in business recommended BillieJo and I read the book Mommy Millionaire.  It has been one of the most helpful tools we’ve used in navigating our way through this process of launching a product.  The author Kim Lavine has a wonderful “best girlfriend” style of writing.  The book [...]

Pilloroo is now in Carmel Kids

Yes!  We are in Carmel Kids – one of the most popular children’s boutiques in the Central Valley.  Known for carrying the best brands in children’s clothes, accessories and gifts, Carmel Kids has been in Fresno for years and has a reputation for carrying only the very best.  Located on the corner of Champlain and [...]

Pilloroo is in Hearts Delight Boutique in Clovis!

You can now find the Pilloroo in the Hearts Delight Boutique in Old Town Clovis.  Even more wonderful is the boutique will be taking part in the One Enchanted Evening Celebration on Thursday, November 20th from 5:00 pm to 8:00 pm.  Businesses in Old Town Clovis have planned this evening in appreciation of their customers [...]

Thank You Veterans!

We had a great time at the Top of the Line craft show this last weekend.  It is always so fun to show our product to people who are surprised and delighted by our Pilloroo pillows.  So many wonderful moms and grandmas purchase pillows for their loved ones.  We are so happy to know that [...]

Pilloroo is in Fig Garden Bookstore!

Last week we had the pleasure of delivering our first order to Fig Garden Bookstore in Fresno.  This amazing store has a wonderful collection of adult and children books along with a great selection of unique toys and gifts.  The store has such a wide variety of hard to find gift ideas, it would [...]

Mailing Samples

Packed and ready to go!  I have been calling retailers big and small pitching the Pilloroo!  Cold calling is definitely not my favorite thing to do, but necessary if we are going to get the Pilloroo in stores.  I have been happily surprised that most people are very nice – especially owners of boutiques.  Maybe [...]